Speakers
Associate Lead at Horizontal Digital | Sitecore Technology MVP
Priyanka Gulia is an Associate Technology Lead at Horizontal Digital and a two-time Sitecore Technology MVP, with 8+ years of experience working with Sitecore — long enough to have seen the platform evolve from traditional implementations to headless, composable, and now AI-driven experiences. Priyanka enjoys exploring what’s next, figuring out how new technology can solve real problems, and sharing those learnings with the community through speaking and community events.
I want people to look at AI visibility differently. Measuring where your brand shows up in AI answers is useful, but that’s only the beginning. The real opportunity is to bring those insights into the authoring process, so content creators can understand what needs to change and act on it while they’re creating content, rather than discovering the problem after it’s already published.
I’m really curious to see how much the AI conversation has changed since the last Symposium. There’s so much happening around AI search, content, agents, and digital experiences, and I’m looking forward to hearing what teams are actually trying and learning in the real world. I’m also excited to get on stage and be part of those conversations rather than just following them from the sidelines.
Getting on stage, definitely! I’ve always loved being on stage — I was an anchor before I got into tech, so speaking in front of an audience has always felt very natural to me. What makes this one special is getting to bring together something I’ve always enjoyed with something I’m equally passionate about: technology.
It has made the conversations much more interesting. We’re moving from asking “Where can we use AI?” to thinking about how AI can genuinely become part of the way teams work — from content creation and optimization to personalization. What I find most interesting is figuring out where AI can actually make a difference in people’s day-to-day work, rather than using it simply because it’s the latest technology.
Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.
Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.
An increasing number of brands are realizing that Adobe AEM is not delivering the value they were promised and is no longer fit for purpose at enterprise scale. Discover how TeamViewer strategically evaluated various CMS vendors, and what made SitecoreAI the correct choice. Horizontal’s Manju Lakshmaiah and Alex Ellis will share how to build a business case for migrating away from a legacy CMS, a realistic account of what a major enterprise CMS migration looks like, and the decisions that most affect go-live quality.
Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.
Evolving from a primarily US brand into a global enterprise requires a tremendous amount of strategic planning. Discover how Atkore decided that XM Cloud was the platform for the next decade of their business, how the implementation process unfolded, and the next steps for further transitioning fully onto SitecoreAI.
Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.
