Speakers
Managing Director, UK and Europe
Alex Ellis is the Managing Director for the UK and Europe regions at Horizontal Digital. He joined Horizontal in 2024, where he quickly established and now leads the UK branch, along with work across Europe. With over 15 years of experience, Alex has been involved in every part of a digital experience agency: earning work, managing clients, leading project deliveries, and running business operations. Alex’s current role requires him to understand the business challenge, bring the right people around it and stay involved, from the first conversation all the way through to delivery. His team works closely with specialists across the global business, giving clients people close to their organization and the depth to solve complex problems.
The main takeaway is that migrating away from legacy platforms like Adobe Experience Manager to modern, composable architectures powered by SitecoreAI isn’t just feasible for enterprise giants, rather it delivers immediate, measurable value. By sharing TeamViewer’s journey as a $1B+ global software leader, I want attendees to see real-world proof of how modernizing their martech stack streamlines operations, reduces complexity, and proves that SitecoreAI is fully production-ready for global scale.
I’m really looking forward to connecting with clients, partners, and the broader Sitecore community to discuss how AI is shifting from hype to genuine operational impact. Sitecore Symposium is always a fantastic space to exchange hands-on implementation insights, see where the platform roadmap is heading, and celebrate the incredible work brands are doing to push the boundaries of digital experience.
Beyond catching up with peers and friends across the digital experience industry, I’m excited to experience the melting pot of energy and cultures of the event in person as Orlando provides a great environment for bringing together global brands and teams. I’m especially looking forward to hosting discussions around the composable martech strategy, seeing the newest platform announcements firsthand, and enjoying the HZTL PRTY with our clients.
SitecoreAI has fundamentally elevated how we help enterprise organizations deliver personalized experiences at scale. Rather than spending months manually configuring complex taxonomy or audience rules, our client teams can now leverage intelligent automation to accelerate content creation, optimize targeting, and unlock faster time-to-value. As demonstrated in our work with TeamViewer, SitecoreAI allows global brands to simplify their technology footprint while delivering smarter, highly relevant experiences to their customer base.
Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.
Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.
Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.
Evolving from a primarily US brand into a global enterprise requires a tremendous amount of strategic planning. Discover how Atkore decided that XM Cloud was the platform for the next decade of their business, how the implementation process unfolded, and the next steps for further transitioning fully onto SitecoreAI.
AI visibility monitoring is becoming table stakes. The category is maturing fast, and soon every brand will see how they appear in AI answers. Once gaps are clearly visible to all, the question is no longer, “How do we measure AI visibility?”, it’s “How do we make editors act on it?” Horizontal’s Khushboo Sorthiya and Priyanka Gulia will reveal why the key is to move intelligence into the authoring moment, ensuring editors see why a page won’t be cited during the copy writing process.
Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.
