Speakers
Executive Client Partner
Michelle Monahan is an Executive Client Partner at Horizontal Digital, where she helps organizations transform customer experiences, modernize their digital ecosystems, and drive measurable business outcomes. With more than 16 years of experience building strategic client partnerships, Michelle has worked across a variety of industries with a particular focus on CPG and Manufacturing, where she leads Horizontal's industry vertical. Passionate about the intersection of technology, content, and customer experience, she helps clients navigate digital transformation while turning emerging innovations like AI into practical business value.
Successful AI adoption starts long before you implement AI. Organizations that invest in strong content operations, governance, data quality, and scalable digital foundations are the ones seeing the greatest results. AI is an accelerator, but the foundation is what determines success.
I’m excited to learn how organizations are approaching AEO, GEO, and AI-powered content strategies, while exchanging ideas with marketers and technologists who are moving from experimentation to real business outcomes. Symposium is always a great opportunity to hear what is actually working in the market.
The Horizontal Party, of course! Beyond that, I’m looking forward to connecting with customers, partners, and industry peers in person. Some of the best Symposium conversations happen outside the sessions.
Sitecore AI has shifted conversations from “what’s possible?” to “what creates measurable value?” With clients, we’re focused on identifying the highest-impact use cases first, then applying AI to improve content creation, personalization, search, and operational efficiency in ways that support clear business objectives.
Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.
Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.
An increasing number of brands are realizing that Adobe AEM is not delivering the value they were promised and is no longer fit for purpose at enterprise scale. Discover how TeamViewer strategically evaluated various CMS vendors, and what made SitecoreAI the correct choice. Horizontal’s Manju Lakshmaiah and Alex Ellis will share how to build a business case for migrating away from a legacy CMS, a realistic account of what a major enterprise CMS migration looks like, and the decisions that most affect go-live quality.
Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.
AI visibility monitoring is becoming table stakes. The category is maturing fast, and soon every brand will see how they appear in AI answers. Once gaps are clearly visible to all, the question is no longer, “How do we measure AI visibility?”, it’s “How do we make editors act on it?” Horizontal’s Khushboo Sorthiya and Priyanka Gulia will reveal why the key is to move intelligence into the authoring moment, ensuring editors see why a page won’t be cited during the copy writing process.
Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.
