Speakers
Technology Lead, Horizontal Digital | Sitecore Technology MVP (5x)
Khushboo Sorthiya is a 5x Sitecore Technology MVP and Technology Lead at Horizontal Digital, with 12 years of hands-on experience working with Sitecore. Over the years, she has worked across the evolution of the platform, from traditional implementations to composable, headless, and AI-driven architectures. She enjoys making complex technology practical and sharing what she learns with the Sitecore community through speaking, blogging, and community events including Sitecore Symposium and SUGCON. Her focus is always on helping teams understand not just what is changing, but what they can actually do about it.
I want people to walk away thinking differently about AI visibility. It’s not enough to know whether your brand is showing up in AI answers or where you’re being cited. The real opportunity is to take those insights and bring them into the authoring experience, so content creators can act on them while they’re creating the content, rather than finding the problem after it’s already published.
I’m really looking forward to seeing how the conversation around AI has evolved since the last Symposium. There’s a lot more focus now on discoverability, agentic experiences, AI-ready content, and putting these ideas into practice, which makes this year especially interesting. And, of course, I’m always excited to catch up with the Sitecore community, meet fellow MVPs, and have those hallway conversations that somehow turn into the best ideas.
Apart from the obvious answer to getting to spend time with the Sitecore community, I’m definitely looking forward to exploring Orlando a little bit. 😊 It’s also my favorite part of these events to step away from the day-to-day, meet people I’ve only known through Slack or social media, and have real conversations about what everyone is building and learning. And yes, I’m hoping to get some good food and maybe squeeze in a little sightseeing too!
I think the biggest change is that AI is becoming part of the workflow rather than something that sits on the side as another tool. With SitecoreAI, we’re seeing more opportunities to bring AI into content creation, optimization, personalization, and day-to-day marketing activities, which can make teams much more efficient.
From a client perspective, conversation is also changing. It’s moving beyond “How can we use AI?” to “How do we build an operating model where AI actually helps our teams create better experiences and respond faster?” That shift is probably the most interesting part for me.
Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.
Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.
An increasing number of brands are realizing that Adobe AEM is not delivering the value they were promised and is no longer fit for purpose at enterprise scale. Discover how TeamViewer strategically evaluated various CMS vendors, and what made SitecoreAI the correct choice. Horizontal’s Manju Lakshmaiah and Alex Ellis will share how to build a business case for migrating away from a legacy CMS, a realistic account of what a major enterprise CMS migration looks like, and the decisions that most affect go-live quality.
Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.
Evolving from a primarily US brand into a global enterprise requires a tremendous amount of strategic planning. Discover how Atkore decided that XM Cloud was the platform for the next decade of their business, how the implementation process unfolded, and the next steps for further transitioning fully onto SitecoreAI.
Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.
