Kiran Patil

Speakers

Kiran Patil

Group Technology Director, Horizontal Digital | Sitecore Technology MVP (14x)

Get to know Kiran Patil

Kiran Patil is a Group Technology Director at Horizontal Digital, where he leads technical strategy and delivery for enterprise digital experience programs. With 19 years in the industry, he has built premium experiences for Fortune 100 brands and has led successful SitecoreAI implementations for enterprise clients, from architecture and discovery through to go-live.

Kiran holds SitecoreAI and Vercel certifications and was the world’s first Sitecore CDP Certified developer. Sitecore has named him a Sitecore Technology MVP 14 years in a row. He co-founded the Sitecore User Group India, has built eleven Sitecore modules and has written more than 200 posts on his blog, Sitecore Basics. His mantra: “Stick to the basics!”

Attend this Symposium session

Thursday, November 12th

Location coming soon

Your Next Visitor Is an AI — Is Your Content Ready to Be Cited?

AI visibility monitoring is becoming table stakes. The category is maturing fast, and soon every brand will see how they appear in AI answers. Once gaps are clearly visible to all, the question is no longer, “How do we measure AI visibility?”, it’s “How do we make editors act on it?” Horizontal’s Khushboo Sorthiya and Kiran Patil will reveal why the key is to move intelligence into the authoring moment, ensuring editors see why a page won’t be cited during the copy writing process.

Additional HZTL Symposium sessions

Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.

Wednesday, November 11th

Location coming soon

From Content Team to Content System - How IFS Transformed content operations for the agentic era

Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.

Location coming soon

Switching Off Adobe at Enterprise Scale

An increasing number of brands are realizing that Adobe AEM is not delivering the value they were promised and is no longer fit for purpose at enterprise scale. Discover how we strategically evaluate various CMS vendors for enterprises looking to switch, and what has made SitecoreAI the correct choice. Horizontal’s Manju Lakshmaiah and Alex Ellis will share how to build a business case for migrating away from a legacy CMS, a realistic account of what a major enterprise CMS migration looks like, and the decisions that most affect go-live quality.

Location coming soon

Multi-Site Experiences in the Age of AI

Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.

Location coming soon

From XMC to SitecoreAI: A large global manufacturer's journey to the ultimate marketing enablement

Evolving from a primarily US brand into a global enterprise requires a tremendous amount of strategic planning. Discover how Atkore decided that XM Cloud was the platform for the next decade of their business, how the implementation process unfolded, and the next steps for further transitioning fully onto SitecoreAI.

Thursday, November 12th

Location coming soon

Using SitecoreAI + Scrunch for the content strategy of a country

Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.

  • George SmithRegional Managing DirectorView profile
  • Melinda WaltersGeneral Manager Digital and Marketing Operations, Tourism Australia