Amy Betty

Speakers

Amy Betty

EVP, Client Experience, Horizontal Digital

Get to know Amy Betty

Amy helps organizations unlock business value through customer experience, technology, and high-performing multidisciplinary teams. With 25 years of experience across software and consulting, primarily in financial services and healthcare, she shapes client engagement and delivery strategy as EVP, Client Experience at Horizontal Digital. Her focus is guiding teams on strengthening relationships, accelerating outcomes, and maximizing the value of clients’ investments.

What do you want your biggest takeaway from your session to be?

A well-designed multisite foundation creates value only when it is paired with the right operating model and organizational change. Our session will show leaders how to equip their teams to manage content and marketing differently so they can operate with confidence, scale efficiently, and realize the full value of their investment.

What are you looking forward to at Symposium this year?

I’m looking forward to connecting with clients and learning what is inspiring them at Symposium. Those conversations will help us align our delivery strategies and offerings with their emerging priorities.

How has SitecoreAI impacted the work you do with clients?

SitecoreAI has shifted the conversation from simply building a platform to helping clients operate it effectively in an agentic era. As people and AI work together to meet faster-changing business needs, clients need new capabilities, governance, and ways of working. We introduced Launchpad to help organizations make that transition and realize value more quickly.

Attend this Symposium session

Wednesday, November 11th

Location coming soon

Multi-Site Experiences in the Age of AI

Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.

  • Sheetal JainCTO, Global DeliveryView profile
  • Amy BettyEVP, Client Experience
  • Brian KlakringVP Marketing Insights & Technology, Raymond James

Additional HZTL Symposium sessions

Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.

Wednesday, November 11th

Location coming soon

From Content Team to Content System - How IFS Transformed content operations for the agentic era

Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.

Location coming soon

Switching Off Adobe at Enterprise Scale

An increasing number of brands are realizing that Adobe AEM is not delivering the value they were promised and is no longer fit for purpose at enterprise scale. Discover how we strategically evaluate various CMS vendors for enterprises looking to switch, and what has made SitecoreAI the correct choice. Horizontal’s Manju Lakshmaiah and Alex Ellis will share how to build a business case for migrating away from a legacy CMS, a realistic account of what a major enterprise CMS migration looks like, and the decisions that most affect go-live quality.

Location coming soon

From XMC to SitecoreAI: A large global manufacturer's journey to the ultimate marketing enablement

Evolving from a primarily US brand into a global enterprise requires a tremendous amount of strategic planning. Discover how Atkore decided that XM Cloud was the platform for the next decade of their business, how the implementation process unfolded, and the next steps for further transitioning fully onto SitecoreAI.

Thursday, November 12th

Location coming soon

Your Next Visitor Is an AI — Is Your Content Ready to Be Cited?

AI visibility monitoring is becoming table stakes. The category is maturing fast, and soon every brand will see how they appear in AI answers. Once gaps are clearly visible to all, the question is no longer, “How do we measure AI visibility?”, it’s “How do we make editors act on it?” Horizontal’s Khushboo Sorthiya and Kiran Patil will reveal why the key is to move intelligence into the authoring moment, ensuring editors see why a page won’t be cited during the copy writing process.

Location coming soon

Using SitecoreAI + Scrunch for the content strategy of a country

Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.

  • George SmithRegional Managing DirectorView profile
  • Melinda WaltersGeneral Manager Digital and Marketing Operations, Tourism Australia