Speakers
Technology Director, Horizontal Digital UK
Manju Lakshmaiah is Group Technology Director at Horizontal UK, a Sitecore-specialist digital consultancy, with over two decades of experience in web development and a decade dedicated to Sitecore technologies — delivering enterprise-level Sitecore solutions and modernizing platforms from traditional XP to DXP and headless architectures. Manju’s focus is setting the overall tech vision and ensuring platform architecture aligns with business and technical goals: overseeing architecture, integrations and scalability to build a solid foundation for growth, alongside risk management and technical decision-making.
Attendees will leave with a realistic, unvarnished account of what a major enterprise CMS migration looks like from both sides of the table — client and implementation partner. Specifically: how to build organizational alignment around a platform change; what the common failure points are in large-scale migrations and how to avoid them; how content operations need to evolve alongside the platform (not just the technology); and what “good” looks like at go-live and beyond. The session is deliberately candid - attendees will hear what was harder than expected as much as what went well.
Seeing how Sitecore continues to evolve in the AI era — especially the direction of Content Hub, the new knowledge graph capabilities, and what Scrunch brings to the platform now that it’s part of the Sitecore family.
Meeting Horizontal colleagues from across the globe in person, and squeezing in some time to explore Disney World while I’m there!
SitecoreAI has shifted client conversations from CMS configuration toward AI-agent strategy and governance. It’s opened a new service line through the Scrunch AXP acquisition — advising clients on AI-visibility (GEO/LLMO) — and platform updates come frequently enough that our team automated changelog monitoring just to keep up.
Discover how we unlock greater possibilities for some of the world’s most recognized brands and their customers with our connected experience expertise.
Learn how, in just six months, enterprise software giant IFS launched its new SitecoreAI platform, delivering enhanced search, improved visuals, and optimized consumer journeys. IFS will discuss how it identified high value automation opportunities, established trust and oversight and is building a scalable operating model designed for the next generation of digital marketing.
Multi-site experiences have always demanded consistency, governance, and strong content operations - and getting that foundation right is no small feat. In the agentic era, the bar is even higher. Join Horizontal and Raymond James as we explore how we’re partnering to modernize that foundation, creating a connected, governed model that makes it easier to launch, manage, reuse, and optimize experiences across thousands of sites. You’ll learn not only about the elements of a strong foundation, but the system required to adapt across channels and continuously evolve as technology changes.
Evolving from a primarily US brand into a global enterprise requires a tremendous amount of strategic planning. Discover how Atkore decided that XM Cloud was the platform for the next decade of their business, how the implementation process unfolded, and the next steps for further transitioning fully onto SitecoreAI.
AI visibility monitoring is becoming table stakes. The category is maturing fast, and soon every brand will see how they appear in AI answers. Once gaps are clearly visible to all, the question is no longer, “How do we measure AI visibility?”, it’s “How do we make editors act on it?” Horizontal’s Khushboo Sorthiya and Priyanka Gulia will reveal why the key is to move intelligence into the authoring moment, ensuring editors see why a page won’t be cited during the copy writing process.
Tourism Australia has a simple but ambitious goal: to ensure Australia is present in the consideration set of every traveler planning a holiday. Historically, this meant winning in search engines, social media, and digital channels. Today, traveler discovery is increasingly reliant on AI assistants and LLMs. Horizontal’s George Smith will explore how Tourism Australia is rethinking content strategy for an AI-first world and building an AI-native content supply chain using SitecoreAI, Content Hub, and Scrunch.
